Lest We Forget Hoodie

PRE-ORDER ONLY. Delivery or collection expected week commencing 19 October 2026.

Behind every name we remember is someone who was loved. Someone with a family, friends and a life they hoped to come home to.

The Lest We Forget Hoodie is our way of paying tribute to those who served and those who never returned. We remember, too, the families who lived with their absence and have kept their memories alive through the years.

The embroidered poppy and 11·11 detailing give that remembrance a place in the everyday. You may wear it for someone you knew, for a name passed down through your family, or simply because you believe their sacrifice should never be forgotten.

Whoever you remember, wear it with pride. Keep their story close.

Lest We Forget.

Materials & details

• 85% organic cotton, 15% recycled polyester.
• 280 g/m² brushed fabric.
• Unisex medium fit.
• Self-lined hood with flat drawcords.
• Kangaroo pocket and ribbed cuffs and hem.

Size guide

To find your size, lay a hoodie that fits you well on a flat surface and compare it with the measurements below. All measurements are in centimetres. Chest width is measured from armpit to armpit.

Pre-order information

This item is available to pre-order, with delivery or collection expected during the week commencing 19 October 2026. This is an estimated timeframe.