Redditch born.Built different.
DROW Wear began with a simple belief: great clothing should never mean choosing between cheap, mass-produced garments and an inflated price tag.
No cheap shortcuts. No inflated price tags.
We knew there had to be a better middle ground. Proper clothing with substance. Quality you can feel. Designs with character and garments made to be worn again and again.
At one end were disposable garments made without identity. At the other were overpriced brands charging more for the image than the product. DROW sits where we believe clothing should: high quality, fairly priced and built to wear well.
Every piece is designed and finished in the UK, with the attention to detail we expect from anything carrying the D. Because if we wouldn’t wear it ourselves, it doesn’t leave us.
The D stands for something.
Disciplined. Resilient. Original. Warrior. These are more than words under a logo. They are the standard we hold ourselves to every day.
Disciplined
We keep pushing the standard higher.
Resilient
We keep moving when the road gets rough.
Original
We build something recognisably ours.
Warrior
We face whatever comes next.
Loves
The D.
The D is inseparable from who we are.
DROW began with bikers, but it was never going to be confined by a label. Our roots remain firmly in the riding community, yet more and more people are choosing DROW for everyday life.
Riders. Racers. Veterans. Serving forces members. People who simply refuse to settle for clothing without character.
Different backgrounds. One shared identity. That is the DROW family.
More than what we sell.
DROW360 Racing and our main sponsorship of Hayano Racing are a natural part of who we are. They let us back people in the DROW family, support their passion and stay close to the biker roots that started it all.
Our military heritage is personal. Ian is a former serving member of the Queen's Royal Hussars (QRH). The iconic DROW black and grey Union Jack represents that heritage and our support for all active and retired servicemen across the British military. It is not, and should never be, confused with the thin blue line badge.
We are immensely proud to stand with serving and retired members of the Armed Forces. Over the past two years, we have also worked alongside others to help raise thousands of pounds for Midlands Freewheelers Blood Bikes.
When the D appears somewhere, we want it to mean something.
Two people. One shared vision.
Today, Ian and Tim run DROW together. We both get stuck into every part of the business, sharing one vision and the same belief in what DROW can become.
We eat, drink, sleep and breathe DROW.
Seeing the D out in the world still gives us the same buzz it did at the beginning. DROW is not just a business to us. It is our passion.
No finish line.
We are growing beyond biker apparel without forgetting where we came from. There is no limit to what comes next. Find your D. Wear it your way.